American Standard Showroom

The project is conceived of as a study in reconstruction.  Isolated by water, 24 cubes dimensioned 10’x10’x10’ are organized in 4 rows of 6 cubes each.  The cubes are alternatively white and black, with the white cubes presenting product in apparently conventionalized “suites” (displaying the product in ways familiar to both designer as well as user), while the black cubes inventory and elaborate a particular line with product suspended unconventionally “off-the-wall,” (an obvious reference to the title of the showroom and a fillip to the design community).  Each of the 4 rows consecutively tries to “put Humpty Dumpty back together again” by presenting product in successive rows that begins with metal construction cubes followed by plaster cubes, tile cubes and finishing with marble cubes.  Clusters of four cubes each display particular product lines for cross-referencing, with the net result combining a massive amount of product display combined the familiarity of like objects in juxtaposition to each other.  Since the entirety is built over water, the product in the white cubes is “functional” i.e., it all flushes (continuously!), thus animating the entire showroom.  The cubes are so designed such that removal and replacement is an easy task, recognizing the need for constant renewal in a facility such as this.  In addition, there are two cubes that feature particular designers that will rotate periodically (the first two designers are the architects of the showroom — Margaret McCurry and Stanley Tigerman).  The hope is that a maze will amaze by subsuming the architecture of the whole to product.

The project is conceived of as a study in reconstruction.  Isolated by water, 24 cubes are organized in four rows of six cubes each.  The cubes are alternatively white and black, with the white cubes presenting product in apparently conventionalized “suites” (displaying the product in ways familiar to both designer as well as user), while the black cubes inventory and elaborate a particular line with product suspended unconventionally “off-the-wall”.

Each of the four rows express a different phase of construction and level of product.  From the entrance of the showroom of the back row of the grid, the interchangeable wall systems evolves from its raw structure to an assembled unit, while the product exhibited moves from the least  to the most expensive lines.  Clusters of four cubes display a particular product line for cross-referencing, with the net result of achieving a massive product display combined with the familiarity of like objects in juxtaposition to each other.  The intention here is to present the product in as many circumstances as possible.

Since the display is built over water, the product in the white cubes is functional (that is, each fixture flushes, sprays, pours, and whirlpools) thus animating the entire showroom.  In addition, the cubes are designed such that removal and replacement is an easy task, recognizing the need for constant renewal in a facility such as this.